May 11, 2013

Reading List: 1000 Virtual Stores

Screen shot 2013-05-06 at 10.37.28 PM


The Chinese online grocer Yihaodian (translated as shop number one) set himself an ambitious target: Set up shops all over China, overtake the competitors and even stake a claim in the Forbidden City in Beijing. Virtual Reality and a 50% discount on all good purchased in the digital shops helped them achieve this.


Agency: Ogilvy China







via Adverblog http://www.adverblog.com/2013/05/06/1000-virtual-stores/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adverblog+%28Adverblog%29