May 11, 2013

Reading List: 1000 Virtual Stores

Screen shot 2013-05-06 at 10.37.28 PM

The Chinese online grocer Yihaodian (translated as shop number one) set himself an ambitious target: Set up shops all over China, overtake the competitors and even stake a claim in the Forbidden City in Beijing. Virtual Reality and a 50% discount on all good purchased in the digital shops helped them achieve this.

Agency: Ogilvy China

via Adverblog